How sociable is your company?
Are you joining the conversation with your market?
If not, why not?
Let us help you engage in dialogue with customers and boost your social capital.
We’ll connect and develop meaningful relationships for you across social media platforms in lots of creative ways. We can tweet, blog and produce a range of bespoke visual media – from animation to online video.
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Strip it back to it’s naked form and social media is just about conversations between human beings. We’ve been at it since the beginning of time, but today technology has given us tools like Facebook and Youtube to engage and share information across the globe like never before. Anything that we create, whether it’s text, pictures, audio or video and share in a social environment, such as blog or video site is ‘Social Media’. And it’s potential for business, organizations and campaigns is amazing….
Whatever you have to say, social media gives you a supremely effective platform to whisper, talk or shout about it.
It has shifted how we communicate and enables everyone to engage more quickly and efficiently than ever before. It’s also an incredibly powerful two-way channel – in other words, don’t give it out if you can’t take it back. But take it back you must, in its true unvarnished, naked context, because how else will you improve otherwise?
For businesses, social media represents a fantastic opportunity for feedback, of the most direct kind imaginable. From Twitter and YouTube to LinkedIn and Facebook, it is becoming ever-more important for businesses of all types and sizes to have an progressive, integrative approach to social media.
In terms of defining social media, it’s perhaps easier to map out what it isn’t. It’s not staid, old-fashioned or tired. Imagined as a person, it’s the best elements of Generation Y – multi-tasking, attention-grabbing, friendly, supremely tech-savvy, embracing of new ideas and, most importantly, welcoming to all-comers. And with more than 250 social media channels currently available, it’s an ever-growing offering.
There’s a general consensus that social media engagement correlates with a brand’s performance. Combine this with the affordability of technology and the connectivity, means social media is bounding along at an unprecedented rate. Furthermore, you can be sure that, if you’re not involved with conversations yet, that your competitors may well be.
The world wide web is amazing, never more so than in the explosion of so many fantastic social media sites. And as a facilitator, social media is second to none in terms of amplifying your message. There is one caveat – isn’t there always? Social media has to be done well to achieve this – consistency across different platforms, and agreement over core messages and methodologies are key to your continued success.
The beauty of social media is that, on our most basic levels, we’re pretty much all sociable creatures at heart. So your audience, potentially, is anyone and everyone else. The possibilities….
If you’d like to know more, we’re here to help you make the most of your potential.
What Is Social Media post by Sarah Monk.
Filed under What Is Social Media?
Combining Social Media with TV can deliver fantastic results. A great example is Channel 4’s recent campaigning series, Hugh’s Fish Fight, which successfully integrated a social element into all of it’s content and built a community around the programmes.
Hugh Fearnley-Whittingstall backed by a host of other celebrity chefs including Jamie Oliver and Gordon Ramsay, tapped into the politics of food to champion sustainable fishing practices and to seek changes to Europe’s Common Fisheries Policy. Key to the campaign is the call for people to diversify their fish-eating habits and to help raise support for changes to the Common Fisheries Policy (CFP) to protect fish stocks and tackle unnecessary discarding of certain specifies of caught fish.
The TV programmes were backed by a campaign website and active social media platforms including Facebook and Twitter. A key feature of the site was the option for users to sign-up to the campaign to write directly to policy makers in the EU. Half a million people have signed up so far which suggests that it’s been a resounding success.
Take a peek at some of the other metrics and highlights from the week of broadcast:
1 million page impressions clocked between 8-11pm on night of TX3 (14 Jan)
Over 500,00o sign-ups to the e-petition
Hugh’s Fish Fight: 181,000 people liked this page
Channel 4′s Big Fish Fight: 22,000 people liked this page
Fish Fight trended daily throughout TX, was a ‘Top tweet’ several times and received support from Jamie Oliver, Stephen Fry, Coldplay, Raymond Blanc, Jay Rayner and Dermot O’Leary.
Blog post by Nick O’Meally. Thanks to NakedandSocial cross platform consultant Joanna Haslam for her input.
Joanna Haslam is a freelance Digital Producer currently at Keo Digital. She oversaw the creation of fishfight.net and runs the digital element of Hugh’s Fish Fight campaign, part of Channel 4′s Big Fish Fight season.
Filed under Social Video, What Is Social Media?
Online video is so hot right now according to a new report by Deutsche Bank. ‘Internet Industry Outlook 2011′ reported that online advertising in the US is set to reach US$28.5bn in 2011.
And it’s not just traditional advertising that is flooding the net.
There’s a whole host of creative ways to use online video resources to promote a brand, increase sales, revenue and/or traffic to your site. Combine video with a coherent and integrated social media strategy and you’ve got a potent combination.
Online video can no longer be viewed as an add on, or bonus to your social media campaign. It should be a key component of any online marketing strategy. As one of the speakers, at a recent web cast we attended put it: “A website without video today, is like a company without a website in the 90s”
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Our sister company, Calabash Films‘ social media video series, for charity Right To Play, is still going strong months after the original web broadcast. Fronted by tennis star Laura Robson, the Multi-platform Twitter series, ‘It’s Your Right To Play’, has generated record viewing figures for the charities global video content and continues to drive traffic to their UK site.
The embedded videos on RTP’s site have proved hugely popular boosting the number of visitors and unique page views and subscriptions to it’s branded YouTube channel.
Audience engagement has been really active across all social networks with viewers responding directly to Laura’s video requests to design their own wristbands, whilst some of her more irreverent insights into chocolate chip cookies and ‘sheepigs’ have sparked some great Twitter talking points.
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We have just launched a new yoga blog in partnership with digital production agency Calabash Digital. It’s called Urban Yoga Monkey and the tag line is “Urban yoga methods, insights, fashion and digital downloads.” Feeling a bit of OM? Take a look at it here…
Our director and self confessed yogi will be managing the blog, overseeing the social media side of things and working with Calabash Digital to produce downloadable videos. If you want to know more about urban yoga, find Urban Yoga Monkey on Facebook, YouTube and on Twitter @UrbanYogaMonkey. Or watch Beth in action here.
Filed under Blogs, Social Video
